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Carter Hostelley

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Why Community Is the Future of B2B Marketing

I’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales…

4 min readJun 24, 2021

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Why Community Is the Future of B2B Marketing

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Carter Hostelley
in
Leadtail

Executives: Here’s Why You Should Be Active on Social Media

Have you ever had the feeling that things don’t exactly add up? Like when a salesperson is pitching you how innovative and disruptive their…

4 min readJun 11, 2022

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Executives: Here’s Why You Should Be Active on Social Media

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Carter Hostelley
in
Leadtail

Leverage Social Media for Account-Based Marketing

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they…

4 min readMay 28, 2022

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Leverage Social Media for Account-Based Marketing

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Carter Hostelley
in
Leadtail

B2B Marketers: Generate (More) Social Media Engagement

CEOs and CMOs like to have a North Star metric, that one KPI they monitor religiously to make sure the business is moving up and to the…

4 min readMar 26, 2021

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B2B Marketers: Generate (More) Social Media Engagement

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Carter Hostelley
in
Leadtail

How to Increase Followers on Your LinkedIn Company Page

LinkedIn is the social media platform of choice for B2B marketers. Makes sense given the 700+ million business professionals worldwide…

5 min readSep 8, 2020

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How to Increase Followers on Your LinkedIn Company Page

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Carter Hostelley
in
Leadtail

Brand Awareness Is No Longer Enough for B2B Social Media

When it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise…

3 min readJan 21, 2018

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Carter Hostelley
in
Leadtail

5 Ways to Ignite Employee Advocacy

I’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get…

4 min readDec 25, 2017

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5 Ways to Ignite Employee Advocacy

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Carter Hostelley
in
Leadtail

Update Your B2B Social Media Strategy

“Our buyers don’t do social media,” that’s what I heard from B2B marketers way back in 2010. Over time, these marketers came to realize…

4 min readSep 16, 2017

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Update Your B2B Social Media Strategy

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Carter Hostelley
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Vunela

4 Rules of B2B Influencer Marketing

Influencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust…

5 min readJul 18, 2017

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4 Rules of B2B Influencer Marketing

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Carter Hostelley

B2B Social Media Influencers: A Conversation with Tamara McClearly

Here at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been…

4 min readJul 3, 2017

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B2B Social Media Influencers: A Conversation with Tamara McClearly

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Carter Hostelley

Carter Hostelley

Tomorrow’s best practices today. That’s what I focus on… especially when it comes to B2B social media. CEO of Leadtail, lifelong learner, helping startups win.

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