PinnedCarter HostelleyinLeadtailWhy Community Is the Future of B2B MarketingI’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales…4 min read·Jun 24, 2021----
Carter HostelleyinLeadtailExecutives: Here’s Why You Should Be Active on Social MediaHave you ever had the feeling that things don’t exactly add up? Like when a salesperson is pitching you how innovative and disruptive their…4 min read·Jun 11, 2022--1--1
Carter HostelleyinLeadtailLeverage Social Media for Account-Based MarketingI’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they…4 min read·May 28, 2022----
Carter HostelleyinLeadtailB2B Marketers: Generate (More) Social Media EngagementCEOs and CMOs like to have a North Star metric, that one KPI they monitor religiously to make sure the business is moving up and to the…4 min read·Mar 26, 2021----
Carter HostelleyinLeadtailHow to Increase Followers on Your LinkedIn Company PageLinkedIn is the social media platform of choice for B2B marketers. Makes sense given the 700+ million business professionals worldwide…5 min read·Sep 8, 2020----
Carter HostelleyinLeadtailBrand Awareness Is No Longer Enough for B2B Social MediaWhen it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise…3 min read·Jan 21, 2018--1--1
Carter HostelleyinLeadtail5 Ways to Ignite Employee AdvocacyI’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get…4 min read·Dec 25, 2017----
Carter HostelleyinLeadtailUpdate Your B2B Social Media Strategy“Our buyers don’t do social media,” that’s what I heard from B2B marketers way back in 2010. Over time, these marketers came to realize…4 min read·Sep 16, 2017--2--2
Carter HostelleyinVunela4 Rules of B2B Influencer MarketingInfluencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust…5 min read·Jul 18, 2017----
Carter HostelleyB2B Social Media Influencers: A Conversation with Tamara McClearlyHere at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been…4 min read·Jul 3, 2017----