PinnedCarter HostelleyinLeadtailWhy Community Is the Future of B2B MarketingI’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales…Jun 24, 2021Jun 24, 2021
Carter HostelleyinLeadtailExecutives: Here’s Why You Should Be Active on Social MediaHave you ever had the feeling that things don’t exactly add up? Like when a salesperson is pitching you how innovative and disruptive their…Jun 11, 20221Jun 11, 20221
Carter HostelleyinLeadtailLeverage Social Media for Account-Based MarketingI’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they…May 28, 2022May 28, 2022
Carter HostelleyinLeadtailB2B Marketers: Generate (More) Social Media EngagementCEOs and CMOs like to have a North Star metric, that one KPI they monitor religiously to make sure the business is moving up and to the…Mar 26, 2021Mar 26, 2021
Carter HostelleyinLeadtailHow to Increase Followers on Your LinkedIn Company PageLinkedIn is the social media platform of choice for B2B marketers. Makes sense given the 700+ million business professionals worldwide…Sep 8, 2020Sep 8, 2020
Carter HostelleyinLeadtailBrand Awareness Is No Longer Enough for B2B Social MediaWhen it comes to social media, what’s the number one goal of most B2B marketers? It’s brand awareness. That shouldn’t come as a surprise…Jan 21, 20181Jan 21, 20181
Carter HostelleyinLeadtail5 Ways to Ignite Employee AdvocacyI’ve written in the past about why you need to enlist employees as advocates for your company. The good news is most B2B marketers now get…Dec 25, 2017Dec 25, 2017
Carter HostelleyinLeadtailUpdate Your B2B Social Media Strategy“Our buyers don’t do social media,” that’s what I heard from B2B marketers way back in 2010. Over time, these marketers came to realize…Sep 16, 20172Sep 16, 20172
Carter HostelleyinVunela4 Rules of B2B Influencer MarketingInfluencer marketing is exploding in popularity with brand marketers. Why is that? In a world in which consumers no longer trust…Jul 18, 2017Jul 18, 2017
Carter HostelleyB2B Social Media Influencers: A Conversation with Tamara McClearlyHere at Leadtail, we’ve been riding the B2B social media influencer marketing bandwagon for some time… even as many B2B marketers have been…Jul 3, 2017Jul 3, 2017